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New Adobe 9A0-412 Exam Dumps Collection (Question 4 - Question 13)
Q1. An analyst needs to provide a URL to the marketing team that can be used to track paid search campaign activity. The analytics implementation is c capture the value of the u201ccidu201d query parameter, and set that as the value of s.campaign.
Which URL can be used to measure the paid search campaign activity?
A. www.site.com/home.html?cid=paid_search-google
B. www.site.com/home.html&utm_cid=paid_search-google
C. www.site.com/home.html&cid=paid_search-google
D. www.site.com/home.html?utm_cid=paid_search-google
Answer: D
Q2. Per a solution design reference, the following variables are set when a social share occurs:
Event5 - Social Share
eVar7 - Social Share Channel
prop7 - Social Share Channel
In Adobe Analytics Reports, which report can be created?
A. Social Share per Visit by Social Share Channel
B. Top URLs shared
C. Top Products shared
D. Social Shares by Marketing Channel
Answer: A
Q3. What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?
A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules
B. Add a rule set > add a rule, test the rules > activate the rule
C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report
D. Add a report suite > select the variable > add rules > test the rules > activate the rules
Answer: C
Q4. The analyst needs to create a virtual report suite for traffic to the site where visitors are from a specific city. Once this virtual report suite is configured features will be available to the analyst? (Choose two.)
A. Create retroactive reporting for the virtual report suite
B. Create a real-time reporting for the virtual report suite
C. Create classification for use only in the virtual report suite
D. Create a user group, restricting access to the virtual report suite
Answer: BC
Q5. An analyst has a business requirement to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitor via paid search on tablet.
What should the analyst create to meet this business requirements?
A. Two segments (visits from paid search and mobile and visits from paid search and tablet) and apply to the video report to show the comparison
B. A data warehouse report with the following metrics/dimensions: video name, video length, mobile, tablet, paid search, visits
C. A data warehouse report with the following metrics/dimensions: video name, video completion rate, mobile, tablet, paid search, unique visitors
D. A single segments (visits from paid search, mobile and tablet) and apply to the video report to show the comparison
Answer: D
Q6. While running an Adobe Analytics eVar classification report, the analyst has identified that one of the classification values should not be in this report.
In order to remove only this single classification value, what should the analyst do?
A. Upload a new classification value of "~empty~" so that the above report value is deleted
B. Upload a new classification with a blank value where the previous value existed
C. Delete the classification value from the above report via the classification manager
D. Delete the entire classification column from the classification manager
Answer: B
Q7. Using the Adobe Analytics suite of tools, which two tools should an analyst use to identify abnormalities in a given report? (Choose two.)
A. Segment comparison in Workspace
B. Anomaly detection in Adobe Analytics Reports
C. Tracking code in Adobe analytics Reports
D. Processing Rules in Adobe Analytics Admin
Answer: BD
Q8. An analyst wants to use all of the following variables to configure a single fallout report:
- Landing page prop
- Marketing channel eVar
- Product view event
- Purchase event
- Product category eVar
Which tool should the analyst use?
A. Reports and analysis
B. Workspace
C. Segment builder
D. Data Warehouse
Answer: C
Q9. The analyst has been provided the video metrics and variables shown in the exhibit as a part of a solution design reference (SDR).
Given the complete implementation shown, what reporting option is available within Adobe Analytics?
A. Video heartbeat
B. Video milestones
C. Video time played
D. Video completion rate
Answer: A
Q10. An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics das
How should the analyst create this report?
A. Create a Key Metrics report with the required metrics and add that report to the dashboard
B. Create a Trended Metrics report with the required metrics and add that report to the dashboard
C. Create a visualization with multiple metrics in Workspace and add that to the dashboard
D. Create a trend of multiple metrics in Report Builder and add that to the dashboard
Answer: A
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