Rebirth AD0-E452 Testing Engine For Adobe Audience Manager Architect Certification

NEW QUESTION 1
An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management Adobe Target for content personalization, and a non-Adobe Ad server.
Which integration approach is needed to meet these requirements?

• A. Real-Time Server-to-Server Integrations
• B. Pixels syncs to targeting systems
• C. Real-time calls using People core service
• D. Server-to-Server Batch Integration

Answer: A

NEW QUESTION 2
A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.
Which audience sharing approach should an architect recommend?

• A. Set up Cookie-type destination to track a website visitor's past activities.
• B. Set up URL type destination because it is quick and does not require enabling Marketplace.
• C. Set up Declared IDs export feed in AAM to share with the media partner.
• D. Set up Server-to-Server destination with the media partner's Audience Manager account.

Answer: C

NEW QUESTION 3
A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.
The server-side forwarding is not ready to be enabled.

What is causing this issue?

• A. Experience Cloud ID Service is not set up
• B. Customer ID is not present
• C. d_nsid should be 1
• D. d_cid_ic is not returning a hashed value

Answer: A

NEW QUESTION 4
A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors' experience management and testing. The company is not using any other Adobe product suite tools.
Which approach should an architect recommend for the data collection?

• A. Server-side forwarding due to the low server calls
• B. Ingest web-server data log
• C. Client-side AAM DIL code implementation
• D. Creation and deployment of unique AAM tracking pixel for each webpage

Answer: A

NEW QUESTION 5
A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year. Which top-level trait foldersshould an architect recommend?

• A. Flights, Hotels, Car Rentals
• B. Adobe Target Cross-Channel Messaging Tool, Ad Server
• C. Sports Enthusiast Cart Abandonee High Spending Customer
• D. Third party, Analytics, CRM

Answer: C

NEW QUESTION 6
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?

• A. Current Authenticated + Current Device
• B. Current Authenticated + No Device
• C. Last Authenticated + Profile Link
• D. Last Authenticated + Adobe Co-op

Answer: B

NEW QUESTION 7
A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources.
• The Customer ID is synched with Data Source ID: 432145.
• The Latin America Business Practitioner has access to Data Source ID: 761432.
• Adobe Experience Cloud ID is enabled.
• The files are split by each region.
Which design should the architect select to meet these requirements?

• A. Use 761432 as the DPID and 432145 as the TDPID in the file name
• B. Add a column in the file for Data Source 761432
• C. Use 761432 as the DPID in the file name
• D. Use 432145 as the DPID and 761432 as the TDPID in the file name

Answer: A

NEW QUESTION 8
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:
• Customer Zip Code
• Household Size -1; 2-4; 5
• Zip Code is Fiber Eligible: Yes; No
• Current Product - DSL" Broadband; Fiber
• Paperless Billing - Yes; No
• Internet Speed -10 mbps; 25 mbps; 50 mbps; 100+ mbps How should an architect recommend using these data points?

• A. Target current DSL/Broadband Customers and Zip Code Fiber Eligible; Suppress Current Fiber Customers
• B. Target current DSL/Broadband Customers and Zip Code Fiber Eligible
• C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
• D. Target current DSL/Broadband Customer and Zip Code Fiber Eligible; Target Third-Party GeoLocation Data

Answer: A

NEW QUESTION 9
A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
• Website visitors are qualifying for segments based on first-party CRM data
• They are not qualifying based on real-time site behavior
• The Target test is properly configured to use the correct audiences
Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

• A. Experience Cloud Debugger
• B. Target Mbox Debug
• C. AAM Visitor Profile Viewer
• D. AEM Content Services

Answer: C

NEW QUESTION 10
A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client's IT organization has made the following digital Investments:
• Adobe Audience Manager, Analytics, and Target
• CMS, CRM, and email platforms from third parties
• An internally developed data store
Which approach should be used to meet the requirements?

• A. Onboard CRM data to data store Create audience segments in data store Share data store audiences with AAM, Target and their email platform
• B. Onboard Adobe Analytics data using third-party service Create segments in AAM Share audiences with Target and their email platform
• C. Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform
• D. Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform

Answer: D

NEW QUESTION 11
A client implements Search and Display media partners' remarketing pixels on its website to re-target site visitors with product offerings.
• None of these media partners currently have integration with the Audience Manager.
• The client has implemented Audience Manager as its SMP solution to create richertarget audience segments user to data points enabled from otherdata sources including the client's CRM system, media, site behavior, third-party data services, and email programs.
• The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs. Which approach should an architect recommend to activate the audiences from Audience Manager into the
platforms of these media partners for targeting?

• A. Share audiences via server-to-server destination
• B. Leverage Customer Data Feed to share audiences with the media partners
• C. Implement the media partners' remarketing pixel on more webpages
• D. Share audiences via URL type destination

Answer: A

NEW QUESTION 12
A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.
Which approach should an architect recommend to meet these requirements?

• A. Contact Adobe consultant to transfer data
• B. Extract and upload to SFTP approach
• C. Server-to-Server Destination approach
• D. URL Type Destination approach

Answer: B

NEW QUESTION 13
Refer to the exhibit.

The AAM API tool being used is reporting a "Bad Request" response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.
What is the cause of the bad request response?

• A. The trait rule should be savings=="yes".
• B. API calls do not allow the use of _ as a character in the trait name.
• C. Onboarded traits cannot be created through an API tool.
• D. The trait rule should be "savings"="yes".

Answer: A

NEW QUESTION 14
A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.
Which file type should an architect recommend to meet the requirements?

• A. .split
• B. .csv
• C. .overwrite
• D. .sync

Answer: D

NEW QUESTION 15
A travel company wants to segment users based on their activity across a maximum of four devices. Which Profile Merge Rule configuration should be used?

• A. Current Authentication Profile + a Data Source + No Device
• B. Last Authentication Profile + a Data Source + Current Device Profile
• C. No Authentication Profile + a Data Source + Current Device Profile
• D. Current Authentication Profile + a Data Source + Profile Link Device Profile

Answer: D

NEW QUESTION 16
A customer wants to update all trait rules in AAM. Which API sequence should the customer use?

• A. GET/traits/PUT/traits/ic:{integrationCode} POST/traits/validate v#
• B. GET/traits/ PUT/traits/{sid} POST/traits/validate
• C. POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
• D. GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

Answer: B

NEW QUESTION 17
Which three elements are part of the Customer Data Feed? (Choose three.)

• A. Geo-Code
• B. Unrealized Traits
• C. Device
• D. IP Address
• E. Event Time
• F. GCDevice

Answer: CDE

NEW QUESTION 18
An electronics company wants to re-target users that have abandoned cart for their newestSmart Watch. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the "Abandoned Cart" segment on their website.
Which option should the architect recommend to accomplish this goal?

• A. Share the audience through a second party marketplace agreement
• B. Share the audience through a URL Destination
• C. Share the audience through a Server-to-Server destination
• D. Share the audience directly from Adobe Analytics

Answer: B

NEW QUESTION 19
Which statement represents the steps for generating a Customer Data Feed (CDF)?

• A. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery
• B. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket
• C. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery
• D. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location

Answer: A

NEW QUESTION 20
A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segments should the architect recommend?

• A. Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
• B. Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
• C. Industry segments with coverage for financial services, health, media, and political
• D. Derived segments from machine learning innovation to bring the depth and breadth of consumer insights to directly impact the full spectrum of marketing research and business objectives

Answer: B

NEW QUESTION 21
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