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New Adobe 9A0-412 Exam Dumps Collection (Question 3 - Question 12)
Q1. A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:
mpid: to identify the marketing agency partner afid: for affiliate ID
campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID
The marketing manager asks the analyst to provide an example URL that the team can replicate.
What is a valid landing page URL with appropriate values?
A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value
B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v
C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value
D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value
Answer: B
Q2. The logic between the two containers changes from "Or" to 'And'. What is the result?
A. The number of orders stays the same segment population increases.
B. The segment population stays the same orders decreases
C. The number of orders increases.
D. The segment population decreases.
Answer: A
Q3. The analyst needs to create classifications for the Products reports for product category, product color and product size.
Where should the analyst create these classifications for the Products report?
A. The Classification Rule Builder
B. The Classification Importer
C. The Report Suite Settings for Traffic Variables
D. The Report Suite Settings for Conversion Variables
Answer: A
Q4. Please answer the question using the segment in the exhibit.
Which statement is true regarding the segment if u201cvisitu201d was changed to u201chitu201d?
A. The segment population will decrease
B. The segment population will increase
C. The number of product views will be less than two
D. The number of product views will be greater than two
Answer: D
Q5. An analyst wants to set up a monthly revenue target for search engines from Google - Russia within a calendar year. How should the analyst set target month?
A. Select granularity "entire period" and add target value by month
B. Select granularity "entice period" add target value, and divide target by 12
C. Select granularity "monthly" add target value, and divide target by 12
D. Select granularity "monthly" and add target value by month
Answer: A
Q6. The analyst needs to report on URLs for a site using the segment in the exhibit. The pages report is capturing page urls.
The groups below represent visits in Adobe Analytics captured during the reporting period:
Group A:
www.acme.com/Beauty_&Fragrance/perfume
www.acme.com/Beauty_&Fragrance/foundation
www.acme.com/Beauty_&Fragrance/powder
Group B:
www.acme.com/BeautyandFragrance/perfume
www.acme.com/BeautyandFragrance/foundation
www.acme.com/BeautyandFragrance/powder
Group C:
www.acme.com/ Cosmetics/foundation
www.acme.com/ Cosmetics/powder
www.acme.com/Cosmetics/perfume
Group D:
www.acme.com/Beauty&Fragrance/perfume
www.acme.com/Beauty&Fragrance/foundation
www.acme.com/Beauty&Fragrance/powder
A. Group D
B. Group C
C. Group A
D. Group B
Answer: A
Q7. How can the analyst correctly display u201chomepageu201d traffic?
A. Use unique page names
B. Shorten the page names
C. Use the page URL only
D. Classify the page names
Answer: C
Q8. What is the proper sequence to show a completed purchase conversion funnel using the below options:
- Visits
- Product views
- Cart adds
- Checkout
- Purchase
- Entries
- Exit
A. Visits > Product Views > Cart Adds > Purchase
B. Product Views > Cart Adds > Checkout > Purchase
C. Visits > Entries > Cart Adds > Checkout > Exits
D. Product Views > Cart Adds > Checkout > Exits
Answer: A
Q9. An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "soul u201ccampaign_nameu201d query parameters. The u201csourceu201d query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with u201caff.u201d Affiliate traffic may NOT have a defined value for "campaign_name".
How should the analyst configure the processing rule so that any hits from affiliate traffic are added to the Affiliate marketing channel?
A. Hits where the u201csourceu201d query parameter starts with u201caffu201d and the u201ccampaign_nameu201d exists
B. Hits where the u201csourceu201d query parameter starts with u201caffu201d
C. Hits where the u201csourceu201d and u201ccampaign_nameu201d query parameters exists
D. Hits where the u201ccampaign_nameu201d query parameters starts with u201caffu201d
Answer: D
Q10. The analyst needs to deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories categories. Products can belong to multiple merchandising categories and sub categories.
Which statement below best explains why the daily scheduled delivery of a report direct from Adobe Data Warehouse would be a better choice that scheduled report from Adobe Analytics Reports?
A. Adobe Data Warehouse can provide all combinations of products, categories and sub categories
B. Adobe Data Warehouse can provide better data visualization in a delivered report
C. Adobe Data Warehouse is the only location where reporting drill downs can occur
D. Adobe Data Warehouse is the only tool that can deliver scheduled daily reports
Answer: B
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