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New Adobe 9A0-412 Exam Dumps Collection (Question 1 - Question 10)
Q1. An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.
How should the analyst schedule the delivery of this Workspace report?
A. Send the HTML version of the Workspace to the u201cExecutiveu201d user group
B. Send the Excel version of the Workspace to the "Executeu201d email addresses
C. Send the CSV version of the Workspace to the "Execute" publishing list
D. Send the PDF version of the Workspace to the "Executeu201d user group
Answer: A
Q2. An analyst needs to evaluate the u201cgreatest giftsu201d email campaign. The following variables are available in Adobe Analytics:
- s.campaign: Tracking Code (using the u201ccidu201d parameter) - 30-day expiration, Last Touch
- prop1: Full Page URL
- eVar1: Full Page URL u2013 30-day expiration, Last Touch
- Pages: Custom page name
When the campaign was launched, the landing page URL was as following:
- http://www.geometrix.com/products/gifts/main.html?cmp=greatest%20gifts
How can the analyst report on revenue from the u201cgreatest giftsu201d campaign for the last 30 days?
A. Run the Tracking Code report with the campaign name u201cgreatest giftsu201d
B. Create a visitor-based segment where page name contains u201cgreatest%20giftsu201d and trend revenue
C. Create a visitor-based segment where eVar1 contains u201cgreatest%20giftsu201d and trend revenue
D. Run the Marketing Channel report for the Email channel
Answer: B
Q3. An analyst needs to report on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed AND purchased within the same visit. Ins analyst reports on the number of visits where the product, u201cBasic High Waist Jean,u201d was viewed OR purchased within the same visit.
What is the result?
A. The reported number of page view stays the same
B. The reported number of page view decreases.
C. The reported number of visits increases.
D. The reported number of visits decreases
Answer: C
Q4. An analyst needs to report on revenue, units, and orders by IP address. Which reporting tool should the analyst use to provide this data?
A. Reports
B. Report Builder
C. Data Warehouse
D. Workspace
Answer: B
Q5. An analyst has the following metrics available for a retail site:
- Revenue
- Orders
- All Visits
- Internal Search Visits
- Internal Searches
- Cart Adds
Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?
A. Internal Searches/Cart Adds
B. Card Adds/Internal searches
C. Internal Search Visits/Revenue
D. Orders/Internal Search Visits
Answer: A
Q6. Site conversions for men's watches have been increasing over the last month. Internal search terms are being captured in eVar1. The analyst warns to the number of orders that are occurring in the same session in which visitors search for "Watches for Him." by creating a segment. The exhibit show segment that the analyst has configured.
How will orders be reported with this segment applied to the u201cInternal Search Terms" report?
A. The segment will return no orders where a search was conducted in the same visit
B. The segment will return all orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place
C. The segment will return all orders where a search was conducted in the same visit
D. The segment will return no orders for the "Watches for Himu201d search phrase conducted during same visit in which the order took place
Answer: B
Q7. An analyst wants to share a segment with all 300 members of the u201cExecutiveu201d user group except for two individuals.
How should the analyst share the segment with the desired population?
A. Share the segment with specific users individually
B. Permanently edit the u201cExecutiveu201d user group
C. Un-share the segment with individuals from the u201cExecutiveu201d user group
D. Share the segment with a newly created user group
Answer: A
Q8. The analystu2021s site, sets event 1 on all interactions and sets eVar1 with the name of these interactions at the same time.
The analyst needs to trend the interaction u201cdropdown clicksu201d and visits in the same report.
How can the analyst trend the interaction above (for u201cdropdown clicksu201d) with site-wide visits, in the same report?
A. Create a segment metric for event1, where eVar1u2021s value is u201cdropdown clicksu201d and use the Key Metrics report with the visits metric
B. Add u201cdropdown clicksu201d instances to the Key Metrics report along with visits
C. Trend the eVar1 report for u201cdropdown clicksu201d and then add visits to that eVar report
D. In a dashboard, trend instances of u201cdropdown clicksu201d in the same reportlet with the visits metric
Answer: B
Q9. The analyst has been brought two separate reports that provide differing measurements of unique visitors. The reports were generated with Report These differing values are in the attached exhibit. Why are the unique visitors of the u201cTyped/Bookmarked" Referrer Type in the "Referrer Typesu201d report unique visitors of the u201cDirect" channel in the Last Touch Marketing Channel Report different?
A. The Referrer Types report only identifies visitors that have a referring URL
B. The Referrer Types report has the option to u201cOverride Last-Touch Channelu201d checked
C. The Marketing Channel report cannot be customized like the Referrer Types report
D. The Marketing Channel report does not use the same logic as the Referrer Types report
Answer: D
Q10. An analyst needs to share a Workspace with a select group of individuals that may change over time. Which process should the analyst follow?
A. Add the Workspace to the user group from the Admin console
B. Share the Workspace with the user group from within the Workspace
C. Select the u201cShareu201d option and add each individual that needs to access the project from the Workspace
D. Select the u201cShareu201d option, create a new custom group for the set of users, and share the project with that group from the Workspace
Answer: A
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