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New Adobe 9A0-412 Exam Dumps Collection (Question 2 - Question 11)
New Questions 2
Given the report provided in the exhibit, which search campaign has greater potential to increase revenue provided the ability to increase the number of unique visitors?
A. Show all for Searchu2026
B. Order u2013 Credit Card Decline
C. Summer Sales
D. Kol Hans
Answer: D
New Questions 3
In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?
A. Average orders per click-through increases
B. Average revenue per order increases
C. Average revenue per click-through decreases
D. Average orders per checkout decreases
Answer: B
New Questions 4
An analyst is building a dashboard in Microsoft Excel using Adobe Report Builder and needs to pull page views by day for mobile visits from natural search engines. Segments have already been created in Adobe Analytics for the following:
- Visits from Natural Search Engines
- Visits from Mobile Devices
How should the analyst apply segments to the Adobe Report Builder request for page views for mobile devices from natural search engines?
A. Use segment stacking in Adobe Report Builder to combine the two segments above
B. Pull an Adobe Report Builder request for both segments and take the difference of the results
C. Pull an Adobe Report Builder request for both segments and add the results
D. Use a new segment that combines mobile and natural search visits
Answer: D
New Questions 5
What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)
A. Create a new workspace
B. Create and apply a segment
C. Create a virtual group and apply a segment to their view of the data
D. Create a virtual report suite based on a segment
Answer: AD
New Questions 6
An analyst is running the Marketing Channel Overview report and notices that there is no revenue credited to their social media campaigns. At this there are many campaigns on Facebook that use the tracking code query parameter, "cid=social." Exhibits 1 and 2 show how the social traffic is configured processing rules of the Marketing Channel Report.
What change should the analyst make to the Marketing Channel processing rules?
A. The u201cSocial Campaignsu201d processing rule should be set so the tracking code contains "Social".
B. The "Social Networks" channel should be changed to set the channel's value to u201cTracking Codeu201d.
C. The u201cSocial Campaigns" marketing channel should be before the u201cSocial Networks" channel in processing order.
D. The "Social Networks'' processing rule should be changed to a condition of u201cAnyu201d.
Answer: A
New Questions 7
A business has a download manager that may require the user to log in or register before a download can begin. The business is interested in the following data:
u2022 What drove the visitor to interact with a download button
u2022 The amount of revenue gathered as a result of downloads
u2022 The download start rate
Refer to the data points in the exhibit that are a part of the analytics solution design. What can the analyst determine in this situation?
A. What download file names produced the most download errors
B. Which download driver has the highest rate of downloads per visit
C. Which form had the most errors
D. What marketing channel produced the most download revenue
Answer: A
New Questions 8
The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic s channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:
What step should the analyst take next?
A. Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution
B. Suggest adding a new organic social channel to the rule set as it is missing
C. Investigate the conversion tracking as the marketing channel manager is set correctly.
D. Explain to the social media manager that the last period had a low traffic from organic social
Answer: A
New Questions 9
As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:
- Page Name: Start Checkout - event1
- Page Name: Shipping Information - event2
- Page Name: Payment Information - event3
- Page Name: Review Order - event4
- Page Name: Purchase Confirmation - event5
The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.
What should the analyst use to create this report?
A. Custom event funnel in Reports
B. Adobe Report Builder
C. Full Paths report
D. Analysis Workspace
Answer: A
New Questions 10
The segment in the exhibit was used to report on mobile visits that included the Jewelry and Accessories category. When applying this segment to v reports, there are instances when mobile visits are NOT included within the results.
What changes to this segment are required?
A. Change Mobile Devices from "exists" to contains"
B. Change container logic from "or" to "then"
C. Change container logic from "or" to "and"
D. Change Mobile Devices from "exists' to "matches"
Answer: A
New Questions 11
How do the values of calculated metrics change from March 2021 compared to December 2021?
A. The value of Order/Product Views remains the same
B. The value of Order/Product Views increases.
C. The value of Order/Product Views decreases.
Answer: C
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