How Many Questions Of Marketing-Cloud-Email-Specialist Free Dumps

NEW QUESTION 1
A marketer wants to run an Account Send Summaryreport. Which option can be configured when running this report? (Choose 3)

• A. Report results delivery location
• B. Report results file format
• C. Error report log location
• D. Date range parameters
• E. Error handling parameters

Answer: ADE

NEW QUESTION 2
Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes
What Approval Workflow should be used for this requirement?

• A. Custom Workflow
• B. Multi-Team Workflow
• C. Two-Step Workflow
• D. Standard Workflow

Answer: B

NEW QUESTION 3
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

• A. Sender Profile
• B. Content information
• C. Can-SPAM classification
• D. Delivery Profile

Answer: C

NEW QUESTION 4
A marketer wants to usepersonalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

• A. Personalization strings are case sensitive
• B. Personalization strings are noted by two sets of double percent symbols
• C. Personalization strings can appear in the subject line or body of the email
• D. When using subscriber data, the attribute or field should have a default value
• E. Personalization strings are limited to profile attributes

Answer: ABD

NEW QUESTION 5
Which feature cansegment on behavioral data?

• A. Data Filter
• B. Data Extension
• C. Import Activity
• D. Tracking

Answer: A

NEW QUESTION 6
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

• A. Subscriber Key
• B. Subscriber Attributes
• C. Primary Key
• D. System Preferences

Answer: A

NEW QUESTION 7
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a testemail.
How should a marketer accomplish this task without compromising the email content?

• A. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
• B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
• C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to theSubject, select the data extension, and send the email.
• D. Create a Test data extension composed of the management team and Test Send to the Test data extension.

Answer: C

NEW QUESTION 8
A marketer uses Email Approvals. In which send process must an email have an"Approved" status prior to send? (Choose 3)

• A. A/B Tests
• B. Scheduled Sends
• C. Send Previews
• D. Triggered Sends
• E. Test Sends

Answer: ABD

NEW QUESTION 9
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance itsemail viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

• A. Web Paste
• B. Text only
• C. Template Based
• D. HTML Paste

Answer: D

NEW QUESTION 10
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension thatcontains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

• A. A User initiated Email
• B. A Simple Send Email
• C. A recurring Send Schedule via Guided Send
• D. A Transactional Send Classification

Answer: C

NEW QUESTION 11
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

• A. Change the URL Expiration in Email Administration
• B. Update the link using AMPscript
• C. Resend the email with the correct link
• D. Change the link in Job Links under Tracking

Answer: D

NEW QUESTION 12
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

• A. Send generic content to appeal to all audiences.
• B. Send multiple emails a day to keep the brand top of mind.
• C. Set cadence expectations up front with subscribers.
• D. Use subscriber data to dynamically populate email content.

Answer: CD

NEW QUESTION 13
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week."
Whichtwo best practices should the marketer use to make the subject line more effective? Choose 2 answers

• A. A/B test the effectiveness of different subjects.
• B. Include information relevant to the message in the subject line.
• C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
• D. Keep the subject text between 50 and 100 characters long.

Answer: AD

NEW QUESTION 14
A Marketer developed an email with personalized content based on 5 geographical regions;
Northwest - Static Image; Southwest - Image carousel
Central - No content; Northeast - Static image;Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?

• A. 3
• B. 6
• C. 4
• D. 5

Answer: A

NEW QUESTION 15
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

• A. Subscriber Group
• B. Send Log
• C. Data Filter
• D. Web Collect

Answer: D

NEW QUESTION 16
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