Regenerate Salesforce Certified Marketing Cloud Email Specialist (SP19) Marketing-Cloud-Email-Specialist Braindump

NEW QUESTION 1
Which twofeatures can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

• A. Link Tooltip
• B. Stored Content Boxes
• C. Track Email Opens
• D. Physical Mailing Address

Answer: CD

NEW QUESTION 2
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?

• A. Filter Activity
• B. Data Filter
• C. Synchronized Data
• D. Query Activity

Answer: B

NEW QUESTION 3
A marketer wants to grow the company's email subscriber list via social channelsand its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

• A. Provide and opt-in checkbox on the mobile app registration form
• B. Promote content on social channels that requests an email address
• C. Search Facebookfans' profiles for mail addresses
• D. Send unsolicited requests on Twitter to sign up for email

Answer: AB

NEW QUESTION 4
Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality could accommodate this?

• A. System Preferences
• B. Subscriber Key
• C. Subscriber Attributes
• D. Primary Key

Answer: B

NEW QUESTION 5
A retail brand is running a campaign for new customers that open a loyalty account. The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

• A. Create a filter and a data extension key, an interaction and a user-initiated send.
• B. Create a measure and a data filter, a filter activity then use a triggered send.
• C. Create a filter and a data extension key, an interaction and a triggered send.
• D. Create a measure and a data filter, a filter activity then use a guided send.

Answer: D

NEW QUESTION 6
When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? (Choose 2)

• A. Email Open Tracking
• B. Stored Content Boxes
• C. Link tooltips
• D. Physical Mailing address

Answer: AC

NEW QUESTION 7
Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

• A. Send another email to the same subscribers containing the correct link.
• B. Update the link in the stored email content and it will be pulled in automatically.
• C. Locate the job under Tracking and update the URL in the Job Links tab.
• D. Have Support recall the email if it has not yet been opened by a subscriber.

Answer: C

NEW QUESTION 8
A marketer wants to create a responsive email that will render correctly across all email clients. What tool could they use?

• A. Server Side JavaScript
• B. AMPscnpt with grid-based layout
• C. CSS3 media queries
• D. GTL with tables

Answer: A

NEW QUESTION 9
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is"File Not Found."
Which two steps should resolve the issue? Choose 2 answers

• A. Use the Import Wizard to point to rename the file on the FTP.
• B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
• C. Ensure the name of the file in the Import Activity matches the file name on the FTP.
• D. Change the file format from "comma separated value" to "tab delimited."

Answer: BC

NEW QUESTION 10
An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

• A. A/B test the effectiveness of different subjects
• B. Include information relevant to the message in the subject line
• C. Include "RE:, "FWD:" "etc." to get reader's attention
• D. Keep the subject text between 50 to 100 characters long

Answer: AB

NEW QUESTION 11
Where can a marketer see the performance summary of a recent email send?

• A. Summary tab
• B. Job Links tab within Tracking
• C. Overview Tab within Tracking
• D. Send Performance Tab

Answer: C

NEW QUESTION 12
Which file type delimiter is available in the Import Wizard? (Choose 3)

• A. Pipe
• B. Other
• C. Comma
• D. Fixed Length
• E. Tab

Answer: BCE

NEW QUESTION 13
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emailsto be responsive. Which two techniques should be used? Choose 2 answers

• A. Include @media query CSS in the email
• B. Use a Basic, Empty or Themed Template in Content Builder
• C. Use inline CSS styling on all HTML elements
• D. Include style="display:block" on all images

Answer: AC

NEW QUESTION 14
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

• A. Build email templates with HTML Paste
• B. Ensure the email renders well in mobile apps
• C. Include an unsubscribe button
• D. Segmentthe email's target audience
• E. Included personalization and dynamic content

Answer: ABE

NEW QUESTION 15
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

• A. Select the updatetype "Overwrite"
• B. Ensure the data extension has a Primary Key
• C. Select the update type "Add and Update"
• D. Select the update type "Add Only"

Answer: CD

NEW QUESTION 16
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