All About Verified Marketing-Cloud-Email-Specialist Exam Guide

NEW QUESTION 1
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number offiltered audience that are related for sending?

• A. SQL query activities
• B. Data filter
• C. Filter activity
• D. Filtered group

Answer: C

NEW QUESTION 2
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series ofemails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

• A. Predictive Email
• B. Scheduled Email Sends
• C. Automation Studio
• D. Journey Builder

Answer: D

NEW QUESTION 3
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of thesystems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

• A. Import unsubscribes into a dataextension, then update status with a query.
• B. Create an automation triggered on unsubscribes from the other system.
• C. Create a suppression workflow for the unsubscribed accounts.
• D. Import unsubscribes with the appropriate status into All Subscribers.

Answer: D

NEW QUESTION 4
What is a capability of a data relationship?

• A. Join three or more data extensions together to create a filtered data extension
• B. Join a list and a data extension to filter the combineddata
• C. Join data extensions together to create one combined data extension
• D. Join data extensions to filter or segment the fields from data extensions

Answer: D

NEW QUESTION 5
Select three (3) best practices for interacting with potential and active subscribers?

• A. Follow the CAN SPAM Law
• B. Always make email opt in required
• C. Makeunsubscribing easy
• D. Make unsubscribing easy, no more than 4 clicks
• E. Only use the email address offered

Answer: ACE

NEW QUESTION 6
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includesfields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which field on the Mountain Manor Campaign data extension shouldbe created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

• A. Loyalty Member ID
• B. Loyalty Member Status
• C. Full Name
• D. Email Address

Answer: A

NEW QUESTION 7
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

• A. Personalization Strings
• B. Profile Mappin
• C. AMPscript
• D. Dynamic Content

Answer: CD

NEW QUESTION 8
A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

• A. Email Send Wizard
• B. User-initiated email message
• C. Email templates
• D. HTML Paste

Answer: CD

NEW QUESTION 9
Which two best practices should thecustomer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

• A. Plan for content to be used cross-channel, eliminating duplicates.
• B. Create folders for each type of uploaded content.
• C. Import all content up front, rather than piece by piece.
• D. Optimize the way content is stored with a naming convention.

Answer: AD

NEW QUESTION 10
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

• A. Triggered Email
• B. Test Send
• C. Guided Send
• D. User Initiated Email

Answer: A

NEW QUESTION 11
Each time Northern Trail Outfitters sends their monthly promotional email, the volume of supportcalls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should be used?

• A. Send Email Activity
• B. Send Flow
• C. Triggered Send
• D. Send Throttling

Answer: D

NEW QUESTION 12
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote thiscampaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

• A. Create a Free Form content block.
• B. Create an Image content block.
• C. Create an HTML content block.
• D. Create a Text content block.

Answer: A

NEW QUESTION 13
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

• A. Scheduled Automation > SQL Query Activity > File Transfer Activity
• B. File Drop Automation > Data Extract Activity > File Transfer Activity
• C. Scheduled Automation > Data Extract Activity > File Transfer Activity
• D. File Drop Automation > SQL Query Activity > File Transfer Activity

Answer: B

NEW QUESTION 14
What can be used to join two data extensions to segment via Drag and Drop Segmentation?

• A. Subscriber Key
• B. Subscriber ID
• C. DataRelationship
• D. Send Relationship

Answer: A

NEW QUESTION 15
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send canbe reviewed with Approvals? Choose 2 answers

• A. Hyperlinks
• B. Subject Line
• C. From Name
• D. Send Count

Answer: BC

NEW QUESTION 16
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