All About Practical Marketing-Cloud-Email-Specialist Test Question

NEW QUESTION 1
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
• Commas
•Tabs
• Pipes
• Tilde
• Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

• A. Fixed widths
• B. Pipe
• C. Tab
• D. Comma

Answer: D

NEW QUESTION 2
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTOhas HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

• A. Emails can be formatted for desktop and mobile without extra coding.
• B. One template can only be used for one email, maintaining brand standards.
• C. HTML developers are needed to build templates, but not emails.
• D. Templates provide the ability to create email messages using content blocks.

Answer: AD

NEW QUESTION 3
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

• A. Thesubscriber is unsubscribed from the publication list applied to the send
• B. The subscriber is added to the enterprise global unsubscribe list
• C. The subscriber is deleted completely from the sending account
• D. The subscriber is removed from the List used for the Send

Answer: AD

NEW QUESTION 4
The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?

• A. Create a list of inactive subscribers and suppress them from campaigns.
• B. Remove inactive subscribers from the target population.
• C. Create a re-engagement campaign for all subscribers asking to opt-in again.
• D. Create a re-engagement campaign for inactive subscribers asking to opt-in again.

Answer: D

NEW QUESTION 5
When does the validation of email address occur when using a data extension?

• A. Done at the time of Import
• B. Done at thetime of Send
• C. Done when admin refreshes it
• D. Done when subscriber updates profile in the profile center

Answer: B

NEW QUESTION 6
What is a purpose of marking an attribute as hidden?

• A. The attribute is not available for CAN-SPAM compliance
• B. The attribute is not available to store data
• C. The attribute is not available to other users in the account
• D. The attribute is not available to subscribers on the Profile Center

Answer: D

NEW QUESTION 7
Northern Trail Outfitters’ (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After submittal, NTO specialists want to make sure the emails are reviewed before approval. What feature should the NTO marketingteam employ?

• A. Standard Workflow Approval
• B. Content Detective
• C. Preview Tab
• D. Two-Step Workflow Approval

Answer: C

NEW QUESTION 8
What is a function of the Content Detective tool?

• A. It helps guarantee placement of emails into the inbox
• B. It helps display content in a content box
• C. It helps identify spam triggers in email content and subject lines
• D. Ithelps track customer traffic generated by content areas within a email

Answer: C

NEW QUESTION 9
Northern Trail Outfitters sent three differentemails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

• A. Include Measures within a Filter
• B. Email Comparison Report
• C. Email Send Report
• D. Compare Email Sends on the Tracking page

Answer: D

NEW QUESTION 10
A local craft store is implementing the Marketing Cloud and will beusing Lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

• A. Data Extension Fields
• B. Email Address
• C. Order History
• D. List Attributes

Answer: BD

NEW QUESTION 11
Northern TrailOutfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

• A. Send earlier in the day to give subscribers more time to check email.
• B. Add a clear, brief, and urgent call-to-action.
• C. Use images, not text, to improve email look and branding.
• D. Include relevant preheader text in every email.

Answer: D

NEW QUESTION 12
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How cansegmentation with this scenario be accomplished?

• A. Data Extract Activity
• B. Audience Builder
• C. Drag and Drop Segmentation
• D. Profile Attributes

Answer: B

NEW QUESTION 13
What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?

• A. Data Table
• B. Data Extension
• C. Data List
• D. List
• E. Subscriber Table

Answer: B

NEW QUESTION 14
Which variable can be tested using the A/B testingtool? (Choose 3)

• A. Email content
• B. Pre-header
• C. IP Address
• D. From Name
• E. ISP

Answer: ABD

NEW QUESTION 15
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrorslogic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

• A. Spam Check
• B. Validate
• C. Content Detective
• D. Subscriber Preview

Answer: C

NEW QUESTION 16
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