The Secret Of Salesforce Marketing-Cloud-Email-Specialist Free Exam Questions

NEW QUESTION 1
Northern Train Outfitters sends email orderconfirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

• A. Send Classification
• B. Send Definition
• C. Delivery Profile
• D. Sender Profile

Answer: A

NEW QUESTION 2
Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

• A. SQL Query Activity
• B. Segment Activity
• C. Filter Activity
• D. Data Extract Activity

Answer: AC

NEW QUESTION 3
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automationstudio?

• A. Triggered send
• B. Template send
• C. Automated send
• D. Send email

Answer: D

NEW QUESTION 4
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

• A. Offer email opt-in when customers create an account
• B. Use incentives such as a discount or free shipping to encourage opt-in
• C. Capture email addresses through the use of browser cookies
• D. Send emails to a purchased list witha request to opt-in

Answer: AB

NEW QUESTION 5
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

• A. Include a "Contact Us" link in the footer.
• B. Use a clear "From" name that is easily recognized.
• C. Include a physical mailing address of the company.
• D. Use animated emojis in subject lines to draw the eye.

Answer: BC

NEW QUESTION 6
When importing data into marketing cloudthe list detective is triggered for which of the following?

• A. Data Extenstions
• B. List Model
• C. Email Addresses
• D. Email Alias

Answer: B

NEW QUESTION 7
A company has set out to increase their subscriberbase. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

• A. Require customers to provide their email address when calling customer service.
• B. Create an in-store SMS campaign that offers a discount for opting in.
• C. Have customers opt in to email before they can shop online.
• D. Ask for an email address when a customer makes a purchase in-store.

Answer: BD

NEW QUESTION 8
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currentlydoes NOT exist in All Subscribers? (Choose 2)

• A. The Primary Key and demographic data will be added to All Subscribers
• B. The subscriber will be added to All Subscribers with a status of Active
• C. The email send will fail
• D. The email address and Subscriber Key will be added to All Subscribers

Answer: BD

NEW QUESTION 9
What must be configured in a MarketingCloud account to use the import wizard?

• A. Enhanced FTP
• B. File Transfer
• C. Data Loader
• D. Encrypted FTP

Answer: A

NEW QUESTION 10
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

• A. Profile Center URL
• B. Company Website URL
• C. Physical Mailing Address
• D. Terms and Conditions Policy

Answer: AC

NEW QUESTION 11
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

• A. Envelope content
• B. Footer
• C. Email body
• D. Link Content

Answer: A

NEW QUESTION 12
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA?Choose two answers.

• A. select the user clicks the overview tab in the inbox activity section
• B. select the URL id for the URL or tracking the alias from the job links tab.
• C. select the click activity bar chart from the email overview of the click activitytab
• D. select the URL or tracking alias from the link view tab of the click activity tab.

Answer: AD

NEW QUESTION 13
An email marketing team has beentasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

• A. Preferences, Value, Operator, Lists
• B. Lists, Value, Operator, Images
• C. Customers, Value, Operator, Content
• D. Attribute, Value, Operator, Content

Answer: D

NEW QUESTION 14
A national public university distributed anewsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

• A. Images showing how the email rendered on different devices
• B. Number of clicks from mobile devices
• C. Performance data on the Overview tab
• D. Subscribers who click on a specific link

Answer: CD

NEW QUESTION 15
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

• A. they are like Suppression lists; list of subscribers that don't want to receive your communications.
• B. subscribers who have a status (active, bounced, held, unsubscribed)
• C. May be subscribers who want to continue receiving messages.
• D. You select an Exclusion List at the time of send

Answer: BCD

NEW QUESTION 16
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